PAYING IN THREE INSTALMENTS HAS NEVER BEEN EASIER.
When buying a good, the consumer is looking for payment facilities from the seller, often in the form of several cheques to be cashed over several months. The risk is taken directly by the seller, and follow-up is totally manual.
In the digital age, transactions are carried out on the Internet 24 hours a day, and consumers no longer have the option of asking their seller for a payment facility.
By offering BNPL (Buy Now Pay Later), retailers have responded to customer demand. Yet, in doing so, they have found that BNPL offers a multitude of benefits, including increased customer acquisition and retention, higher average basket and higher overall sales. Awareness of these benefits has contributed to the acceptance of BNPL.